LOVE REPUBLIC X SXEMA
A winter's tale for the brand in a new CGI video.
In the new CGI video, we creatively presented items from the new collection of the brand Love republic, which appear in the New Year's ball.
Our team came up with and implemented the idea of visualizing a magical New Year's ball and things. Smooth animations and fast animations of things that arise after a snowstorm and replace each other. Each piece becomes the key to a new fashion collection.
As a result, we got a New Year's video that fulfilled all the client's tasks: drawing attention to the collection, wow effects and virality on social networks.
But before creating the video, we started thinking about the concept and putting together a moodboard that would help us come to an understanding of the style for the future video.
Since the video was supposed to be an announcement for items from the new Year's collection, we decided to focus on shiny materials, bright highlights, fractals and reflections. We also liked the idea of making all things appear inside a magic ball, which everyone associates with New Year's magic and magic.
After approving the moodboard and the general style of the video, we moved on to creating a storyboard for the scenes in the video. Objects were supposed to appear inside the ball, and as a transition there should be snowflakes that trigger magic inside the ball.
>167 000 views
our video was posted on three social networks: Vkontakte, telegram, Instagram, which helped attract potential customers and increase interest in the new collection of clothes and accessories.
our video was posted on three social networks: Vkontakte, telegram, Instagram, which helped attract potential customers and increase interest in the new collection of clothes and accessories.
The video was also broadcast on the VEGAS Crocus City media facade, one of the largest shopping malls in Russia.
